Amsterdam-based fintech startup NjiaPay has secured $2.1 million in seed funding to expand its payment orchestration platform and accelerate growth across African markets. The round was led by European SaaS investor Newion, with participation from existing investors including HAVAÍC and Renew Capital.
The new capital comes just months after the startup raised a $1.3 million pre-seed round, bringing total funding to $3.4 million since its launch. The company plans to use the funding to expand engineering and commercial teams across its headquarters in Amsterdam as well as offices in Cape Town and Johannesburg.
Founded in 2024 by Jonatan Allbäck and Roderick Simons, NjiaPay was originally developed as an internal solution for the international calling platform Talk360. While scaling that product across multiple African markets, the founders encountered a persistent challenge: businesses often need to integrate with several payment providers to reach customers.
Different providers support various payment methods, such as mobile money, bank transfers, and card payments, and merchants must manage separate integrations, reporting systems, and settlement processes. NjiaPay addresses this complexity by acting as a payment orchestration layer that connects multiple payment service providers through a single API. Rather than building costly in-house infrastructure, companies can use orchestration platforms to optimize payment routing, manage data centrally, and improve authorization rates.
Payment failures remain a common issue for subscription-based services too. According to the company, roughly one in five transactions can fail due to expired or replaced cards, highlighting the need for better payment infrastructure. Through the startup’s platform, transactions are routed in real time to the provider most likely to succeed, helping businesses reduce failed payments and improve checkout performance.
The platform has already demonstrated measurable results. After implementing NjiaPay internally, Talk360 was able to consolidate six different payment integrations into one, resulting in a 25% increase in checkout conversions in key markets.
Since spinning out as an independent startup, NjiaPay has attracted a growing customer base that includes companies such as Anytime Fitness and Melon Mobile. The company currently processes most transactions in South Africa, Nigeria, and Kenya, where digital payments are expanding rapidly but infrastructure remains fragmented.
Investors believe the platform addresses a critical gap in emerging markets. Mathijs de Wit, managing partner at Newion, noted that despite rapid fintech innovation, payments across Africa remain complex for merchants operating across multiple providers and markets.
With fresh funding and growing demand for unified payment infrastructure, NjiaPay is dedicated to helping businesses navigate the complexities of cross-border and multi-provider payments, particularly across Africa’s rapidly evolving digital commerce landscape.
