Science & Technology

Apple Plans to Launch Vision Pro in China

Apple plans to launch sales of the Vision Pro headset in the Chinese market in the current year.

Apple Plans to Launch Vision Pro in China

Tim Cook, CEO of the company based in Cupertino, California, made a statement about the mentioned intentions during a conversation with representatives of the Asian country’s state media. In a video posted on the social media platform Weibo, the head of Apple gives a positive answer to the question of whether sales of the Vision Pro will be launched in China.

The specified virtual and augmented reality headset, developed by the tech giant, was presented last month in the United States. The starting price of this Apple product is $3,500.

In China, Vision Pro will compete with local manufacturers of similar headsets, including, for example, Pico, which is part of the ownership structure of TikTok’s parent company ByteDance.

Tim Cook has been in China for the past few days. He visited the new Apple store in Shanghai. Tim Cook also took part in the China Development Forum in Beijing.

Recently, Apple has been facing problems in the Asian country. In the December quarter, iPhone sales in Greater China fell by almost 13% year-on-year. Local consumers are currently showing caution about spending. Also, Apple faces stiff competition from local manufacturers, most notably Huawei.

Tim Cook, during a conversation with media representatives, confirmed the commitment of the technology giant to the Chinese market. The Apple CEO said he loves this country, people, and culture, noting that he likes being here. Tim Cook also noted that in China he is reminded that anything is possible.

As we have reported earlier, Apple Reportedly Discusses Using of Baidu AI in Chinese iPhones.

Serhii Mikhailov

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Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.