The deal adds over 7,000 studios to Bilt’s redemption network and signals fintech push to own consumer spending beyond rent.
Bilt Rewards, the fintech company best known for letting renters earn loyalty points on housing payments, announced a partnership with Mindbody that allows members to discover, book, and pay for fitness classes directly inside the Bilt app, earning 1X points per dollar in the process. The move is notable not only for the wellness angle but also for what it signals about Bilt’s evolving payments strategy.
At its core, the Mindbody integration is a payment rails expansion. Bilt members can settle bookings using Bilt Points, Bilt Cash, any linked card, or their Bilt Mastercard, giving the company four distinct payment pathways running through its app at the point of transaction. That flexibility is a deliberate design choice: by supporting multiple tender types, Bilt positions itself as the checkout layer rather than a simple card-linked loyalty bolt-on. It mirrors the model used by super-apps in Asia, where a single platform aggregates payments, rewards, and services under one interface.
The partnership with Mindbody, whose software underpins scheduling and payments for tens of thousands of independent studios and chains, gives Bilt access to transaction data at a category it has historically lacked: discretionary health spending. That data, layered on top of existing rent and neighborhood spend signals, meaningfully deepens Bilt’s picture of member finances. From an underwriting and credit perspective, that kind of behavioral richness is valuable. Bilt has broader ambitions in mortgage origination and financial services, and richer member profiles support those downstream products.
On the merchant side, the deal brings national chains including F45, Orangetheory, Bodyrok, and ID Hot Yoga into the Bilt ecosystem alongside thousands of independent studios. For those smaller operators, appearing inside a loyalty app with millions of urban renters is a distribution opportunity that would otherwise require direct integration with a card network or bank. Bilt effectively becomes an acquisition channel and takes a position in the payment flow in exchange.
What makes Bilt’s approach structurally interesting is the attempt to build a neighborhood-centric spending graph. Most loyalty programs are category-specific, e.g. an airline, a hotel chain, a coffee brand. Bilt is assembling something closer to a local commerce layer: rent, fitness, dining, transit, and now boutique wellness, all earning toward the same points currency. Whether that breadth translates into genuine lock-in, or simply gives members more places to spend points they’ve already earned on rent, remains the central question for the company’s unit economics.
