A new study reveals that while a majority of Americans are open to dating a crypto investor, only about one in five view it as a boost to potential partner attractiveness, and the downsides include significant romance-scam risks, faced by 1 in 5 respondents.
According to a recent survey published by NFTPlazas of 458 U.S. adults (balanced by gender) conducted in late August 2025, the dynamics of cryptocurrency investing are now extending into the romantic sphere.
Key findings include:
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Roughly 75.3% of respondents said they would be open to dating someone who invests in cryptocurrency.
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On first seeing “cryptocurrency investor” in a dating profile bio:
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20.5% think the person is “financially smart”
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24.7% think they are “ambitious”
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51.5% suggest the profile owner is a “risk taker or gambler”
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When asked whether investing in crypto makes someone more attractive:
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22.65% of women say yes, finding men who invest in crypto more attractive.
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Notably, women are also the ones who prefer to openly display their crypto investing activities on their dating profiles rather than men. Approximately two-thirds of women (66.67%) include “crypto” in their dating profiles compared with one-third (33.33%) of men.
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On the flip side, romance scams involving crypto present significant risks that survey participants cannot ignore:
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19% of respondents (or someone they know) have lost money in a crypto-romance scam.
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Among those targeted, 58.44% are women, and 41.56% are men.
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23% of Gen Z respondents say they were approached romantically online by someone who later mentioned cryptocurrency.
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In terms of losses, 62% of victims lost $1,000 or more, while 21% lost $10,000 or more.
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The data suggest that while a large portion of Americans are willing to date someone who invests in crypto, far fewer see it as a clear attractiveness-booster. The fact that only about one in five view crypto investing as increasing someone’s appeal highlights that the association is ambiguous. Some people might see the crypto association as ambition or financial savviness, but many more label it as risk.
From a gender perspective, it’s notable that women are twice as likely as men to list “crypto investor” in their dating profiles, and that women (≈22.65%) are somewhat more likely than men to find a crypto investor attractive. This challenges the stereotype that crypto is a male-only domain in romantic branding.
Furthermore, as we know from earlier surveys, women working in the crypto segment earn, on average, also tend to earn 15% more than men, comprising a larger proportion of mid-level and senior positions, and representing what is called a reversed gender pay gap.
However, the attractiveness factor comes with serious caveats: the prevalence of romance scams tied to crypto should raise red flags. With nearly one in five respondents (or their acquaintances) having experienced loss, large loss figures (≥$10k) in a significant subset, and younger people (Gen Z) heavily targeted, the risks of entangling dating and digital-asset investing are alarming.
