Users in Canada checking out with Apple Pay online or in apps can now benefit from the flexible payment options offered by leading European BNPL provider Klarna.
Swedish AI-driven BNPL and e-commerce fintech company Klarna announced its product availability on Apple Pay online and in apps with iPhone and iPad on iOS 18 and iPadOS 18 or later.
The same feature was earlier launched for eligible users in the UK and the U.S. The company claims consumers have been long asking for Klarna services on Apple Pay.
“I am delighted that we are extending Klarna on Apple Pay to Canada. After the great reception we received from consumers in the US and UK last month, consumers in Canada will now have easier access to our fair, flexible and interest-free payments options when checking out on Apple Pay online and in apps. This is another big step toward our mission to offer consumers Klarna at every checkout.” Sebastian Siemiatkowski, Co-founder and CEO of Klarna
The new payment options of pay later in four interest-free instalments or longer-period loans with competitive APRs can now be found by Apple device users within the ‘Other Cards & Pay Later Options’ section of the checkout menu. They should authenticate with Face ID or Touch ID to confirm their purchase. Lending decisions by Klarna do not impact a customer’s credit score.
The same services are expected to appear on Android phones and devices that leverage Google Pay as the default mobile wallet in 2025.
Boasting an impressive number of 85 million active consumers globally, Klarna is the biggest BNPL provider in the industry. Its e-commerce network continues to grow as well as the firm’s profits. In November, the company that focuses on flexible payments reported its profits grew 57% YoY in the first nine months of 2024, which brought the firm a net income of SEK 216 million.
For almost twenty years of operations, Klarna has already established strategic partnerships with prominent industry players like Worldpay, Adyen, Apple Pay, and Google Pay, expanding its reach across global retail markets. It also collaborates with the technology company Lenovo and a popular video communications platform Zoom, among other global businesses, to expand its international footprint.
One of the prerequisites of Klarna’s success in the pretty competitive BNPL and e-commerce field is the extensive use of innovations, predominantly artificial intelligence (AI). AI implementation has boosted Klarna’s profitability, adding an estimated $40 million to its profits in 2024. Klarna leverages AI both to enhance its services for customers and to streamline internal processes.
The firm’s AI-powered assistant handles customer interactions across multiple languages, managing order refunds and returns, and offering financial advice. It has significantly improved efficiency, handling the equivalent workload of 700 full-time agents, reducing resolution times, and lowering repeat inquiries by 25%. Besides, Klarna integrates AI into its conversational shopping experience. Its AI-powered shopping assistant provides personalised recommendations, product comparisons, price tracking, and access to reviews. Besides, Klarna’s e-commerce platform offers AI-powered shopping tools that enable customers to find and buy items they see around them, in an image or a video clip.
As for internal AI use, Klarna’s in-house digital assistant, operating based on artificial intelligence, called Kiki, answers 2,000 questions from employees daily. Klarna has also integrated ChatGPT Enterprise for internal use. Over 90% of the firm’s employees use AI tools daily for various tasks, from generating ideas to streamlining operations.
