The world is witnessing a clear shift in how younger consumers seek money guidance, preferring quick accessible AI tools to personal professional consultations, and Mine’s latest funding round underscores that change.
The New York-based fintech startup Mine announced it has raised $14 million in Series A funding to launch MoneyGPT, an AI-powered financial assistant designed specifically for Gen Z users. The round was led by 359 Capital with participation from Kleiner Perkins, FJ Labs, Y Combinator and U.S. News & World Report, bringing Mine’s total funding to about $28 million.
Mine, formerly known as Fizz, began as a credit-building product for young adults and has expanded into a broader financial wellness platform. The startup offers a credit-building debit card, account aggregation tools, and personalized insights. With MoneyGPT, Mine aims to provide real-time, personalized money advice based on users’ actual financial behavior — a move that reflects growing demand for AI-driven financial guidance among younger consumers.
MoneyGPT appeals to Gen Z by offering a mobile-first, conversational AI experience that delivers personalized budgeting, savings, and credit-building advice based on real spending data. It simplifies the youth’s financial life with a unified dashboard that tracks accounts and provides actionable insights without judgment or sales pressure. This matches Gen Z’s preference for instant, data-driven guidance and modern, user-friendly digital experiences.
The timing of Mine’s launch aligns with recent survey findings showing Gen Z and Millennials increasingly turn to AI tools for financial advice. A UK study found that 81% of Gen Z and 80% of Millennials using AI platforms for financial advise do so at least sometimes, with around 14% of Gen Z relying on AI for all of their financial questions. Another report indicated that about 53% of younger investors use AI tools monthly, with 38% using them weekly, and many users saying they follow AI advice for budgeting, savings, and credit management.
Mine’s approach is designed to meet these preferences by offering a digital-first, conversational experience that acts like a personal money coach. The company says MoneyGPT will help users plan, budget, and manage credit in a way that feels tailored to their lifestyle and income realities, rather than giving generic responses. This might be especially helpful for creators, gig workers and early-career earners who often find traditional financial tools too complex or impersonal.
The new funding will support product development, scaling MoneyGPT, and expanding Mine’s user base. By combining account-level insights with AI-generated recommendations, Mine is positioning itself at the intersection of fintech and generative AI, aiming to become a go-to platform for young adults navigating credit, spending, and savings.
As younger generations increasingly use AI for money questions, Mine’s latest move highlights a broader trend: AI is becoming a mainstream starting point for financial decisions, and fintech companies are racing to build the next generation of digital financial advisors.
