Allied, the new partner for Nayax, has served the retail petroleum industry since 1978.
Nayax, a company offering solutions for commerce enablement, payments and loyalty, established cooperation with Allied Electronics that provides technology for service station automation. Through this partnership, Nayax will bring Nayax Fuel’s VPOS Media 5 outdoor payment solution to fuel retailers across the United States.
Allied’s systems have been operating at tens of thousands of locations nationwide for decades. Those will now be enhanced with Nayax’s payment at the dispenser, forecourt control, and station management solutions.
“Allied and Nayax share an important focus on making the forecourt work better for retailers. Allied is one of the most respected names in US fuel retail, and our payment technology and solution give its customers a fuel-specific option built to meet the same high standard.”
Eli Bar, General Manager, Nayax Fuel
Fuel-based transport is not the only category Nayax targets in the US market. Earlier this week, the firm completed its acquisition of IPS Group, a San Diego-based smart parking payments platform. Together, these two companies will offer a combined platform for parking, payments, and EV charging. Therefore, cashless payments would be easier for different types of vehicle owners with these fresh integrations.
The US fuel market is heavily concentrated in convenience stores where Americans buy 80% of their fuel. Card payments now represent over 80% of fuel-focused transactions, so the more convenient and flexible they are, the better.
“The US fuel industry is moving through a modernization cycle, and operators need both reliable forecourt systems and modern payment solutions at the pump. Nayax complements our solutions with a purpose-built payment terminal backed by global payments infrastructure, allowing us to deliver the complete package to retailers together.”
Bob Danford, Director of Engineering & Development at Allied Electronics, Inc
In August, Nayax also applied for a US bank charter that would let it offer business cards, loans, and cash advances directly through its own platform instead of leaning on outside banks.
