The active emergence of new consumer coverage formats currently observed in the sphere of streaming, aimed at creating the most favorable conditions for interaction with virtual platforms for representatives of various groups from the point of view of financial well-being, prompted Paramount + to launch its premium tier on an international scale.
Last Tuesday, October 24, the Paramount ANZ media company branch in Australia and New Zealand announced that the premium tariff plan of this brand will become available in mid-November for users who live in countries such as Mexico, Australia, Canada, and Brazil. Also, in the foreseeable future, the streaming service intends to expand this tier to other states.
The premium subscription offered by Paramount provides high-quality formats for viewing media content. Also, in this case, consumers are given access to the possibility of using a larger number of simultaneous streams compared to tariff plans belonging to lower levels.
The press release contains information that Paramount+ will provide access to its ad-supported tier in Canada and Australia next year. This tariff plan, which was launched in April 2023 as a cheap offer for users in Brazil and Mexico, will be saved only for mobile devices.
Marco Nobili, executive vice president, and international general manager of Paramount+, said that the introduction of premium tiers and tiers with advertising support will provide the company with opportunities to better serve various consumer groups and a variety of pricing options. Also, in this case, the resources of the advertising and brand partners will be used.
As we have reported earlier, Walmart to make ad-supported Paramount+ service available as a perk for members.