Salesforce has released a report stating that chatbots powered by artificial intelligence helped consumers purchase and return products during the 2024 holiday season, boosting online sales in the United States by almost 4% year-on-year.
In the context of retailers’ activity, machine intelligence-based chatbots are highly effective tools for interacting with customers. During the holiday season, sellers used various solutions, including targeted promotions, product recommendations, and loyalty programs, to influence consumers hunting trending goods and best bargains.
In monetary terms, online sales in the United States totaled $282 billion between November 1 and December 31, 2024. It is worth noting that for the same period in 2023, the corresponding figure was recorded at $272 billion.
Salesforce predicted that online sales in the United States would grow by 2% year-on-year from November 1 to December 31, 2024. This company also analyzed data on 1.6 trillion views of pages on its platform and found that shoppers were 42% more likely to use chatbots powered by artificial intelligence during the mentioned period. It’s worth clarifying that in this case implies an annualized growth rate.
AI influenced-sales rose to $229 billion of global online sales from November 1 to December 31, 2024. For the same period last year, the corresponding figure was recorded at $199 billion.
At the same time, an increase in the product return rate was recorded. From November 1 to December 31, 2024, the corresponding figure was 28%. For the same period in 2023, the product return rate was fixed at 20%.
As we have reported earlier, Mastercard Says About Strong US Holiday Retail Sales.
