WeLab and Google partner to potentially deliver AI-powered financial services to 500 million users by 2032.
WeLab, a major pan-Asian fintech platform that provides mobile-based consumer financing and enterprise solutions, and Google have announced a partnership focused on AI capabilities to transform digital banking in the region.
The collaboration supports WeLab’s goal of providing AI-driven financial services to 500 million users by 2032. At present, the company is serving over 70 million individual clients and 700 enterprise customers.
Through this partnership, WeLab will use Google’s AI models and cloud infrastructure to improve its online financial services operations, product design, marketing, and overall efficiency. Google Cloud will also support WeLab’s expansion into new markets, building on the success of WeLab’s operations in Indonesia, Hong Kong and Mainland China.
WeLab will deploy AI agents to assist employees and customers. For example, an AI Investment Research Agent will provide fast, data-driven insights for internal use, while customer-facing AI agents will deliver personalized financial advice, making high-quality research accessible beyond professional investors.
The partnership also extends to marketing, where AI tools are helping WeLab create more targeted campaigns. WeLend, a WeLab subsidiary, recently launched its first fully AI-generated TV commercial, and AI is being used to improve ad relevance and identify trends in real time.
WeLab is also focusing on building an AI-first culture by training its employees in AI, data, and security through workshops, hackathons, and other learning opportunities, leveraging Google Cloud’s expertise.
