Wells Fargo Launches Digital Platform for Wealth Management Customers

Wells Fargo has announced the imminent launch of a digital platform for money management and money tracking.

Wells Fargo Launches Digital Platform for Wealth Management Customers


The LifeSync platform will be available in the Wells Fargo app from the end of March. 2.6 million customers of the American asset and investment management giant (WIM) will be able to use this platform.

The new solution, according to the developers, will ensure progress in achieving goals in real-time. Users will have the opportunity to monitor the dynamics of the most significant indicators, including equity, portfolio indicators, market indices, FICO scores, and credit card reward balances.

The platform will also provide Wells Fargo content through the “Your Channel” function and will become a link with the client’s financial advisor.

The launch of LifeSync comes after a Wells Fargo study testified that four out of five Generation Z investors said they were comfortable using mobile devices to invest.

Michael Liersh, head of Consulting and planning at WIM, says that the platform is the answer to customer requests. He also draws attention to the fact that users want to clearly understand their goals, see the process of achieving them in great detail, and know what external factors influence success. LifeSync provides clients with a timely opportunity to contact their consultants as goals evolve.

Wells Fargo is an American multinational banking and financial holding company. The headquarters of this representative of the financial services market is located in San Francisco. Wells Fargo is the fourth bank in the United States in terms of total assets and the second largest in deposits and the number of issued payment cards.

In 1989, the bank was the first in the American financial system to provide its customers with the opportunity to monitor accounts using a special electronic information service. In 2014, this brand was named the most expensive in the United States, then its value was estimated at $ 30.2 billion.

As we have reported earlier, Wells Fargo Launches AI Assistant ‘Fargo’ Based on Google Cloud.

Serhii Mikhailov

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Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.