Owner of CarsGuide and Autotrader owner will join the Gumtree business in Australia
eBay has agreed to acquire Cox Automotive Media Solutions owning leading automotive platforms that make it easier to review, buy and sell cars in Australia.
CarsGuide and Autotrader brands will join the Gumtree Australia business, a part of the eBay Classifieds Group (eCG) portfolio. Together, they will provide a compelling car-buying offering and enable Gumtree to develop a more competitive and attractive platform for Australian consumers.
CarsGuide provides a resource for sellers and dealers to access research and content to confidently buy and sell vehicles. Autotrader is an automotive marketplace providing services for dealers and creates key relationships between buyers and sellers.
Combined with Gumtree Australia, all of them create a comprehensive offering for the automotive industry and a strong competitive alternative to existing online automotive classifieds platforms.