Meta is expected to help Carrefour build the future of its mobile environment
Carrefour has announced the launch of a strategic partnership with Meta, which will be rolled out across the group’s 9 integrated countries (France, Italy, Spain, Romania, Poland, Belgium, Taiwan, Argentina, and Brazil).
According to the press release, the partnership will span many aspects of Carrefour’s business from internal communication and employee experience through to customer relations, digital advertising and the digitisation of leaflets, local communication and social commerce.
It will include multiple Meta platforms and services: Facebook, Instagram, WhatsApp, Messenger and Workplace.
Meta will integrate Carrefour into its mobile experience development programs.
To digitalise its customer experience, the Group will also work with Meta to provide instant and more personalised experiences via WhatsApp and Messenger platforms. In addition, Carrefour will empower store managers to access local communication tools to activate Meta platforms in their catchment area to support the acceleration of local digital marketing.
Carrefour is also taking an important step in its internal communication strategy by announcing the planned deployment of Workplace, Meta’s business communication tool, to its 320,000 employees.
It is intended that Workplace will be rolled out progressively throughout the company and its integrated countries. The aim is to enable employees to create communities and make use of familiar features from social networks into their daily work lives to better communicate with each other regardless of their position in the Group, their business unit or the country where they are based. By eliminating silos and connecting everyone, Workplace will allow Carrefour employees to have more direct relationships and spend more time in the field, serving Carrefour customers.
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