Finance & Economics

Dutch omnichannel retailer enters new European market

Coolblue has set the first steps to expand to Germany


Dutch omnichannel retailer enters new European market. Source:

According to Ecommerce News, Coolblue launches its delivery network, installation service, bike couriers, and physical stores across the Düsseldorf area.

Coolblue, which was founded in 1999 in the Netherlands, expanded its presence to Belgium in 2007.

As of today, we are offering the Coolblue proposition to customers in the Düsseldorf area. We will start with the delivery and installation of white goods. More product types and services will follow soon, and we will deliver as many small product orders as possible to customers by bicycle. And yes… there will also be a physical store soon. This way, we will make customers in and around Düsseldorf very happy
Pieter Zwart, CEO 

Customers in the Düsseldorf area can use the German Coolblue website and app to order white goods. These orders will be delivered on the next day by Coolblue personnel.

We’ve reported that Nemlig has presented a delivery method where customers no longer need to be at home. Earlier after its launch, the company only offered the delivery method, which meant that customers needed to be at home.


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