Healthy better than wealthy: Klarna reveals consumers’ preferences

This survey has been conducted in order to help retailers best prepare for the Q4 2020 holiday selling season

Healthy better than wealthy: Klarna reveals consumers’ preferences. Source: shutterstock.com

Klarna has published a survey revealing that 79% of consumers would prefer to be healthy over wealthy this holiday season.

According to data, the majority of consumers plan to turn to friends and family rather than influencers for holiday shopping advice.

Meanwhile, 38% of Gen Zers are most likely to buy presents for themselves as a treat this holiday season. 64% of them are going to spend on electronics, whereas 55% and 49% are most likely to spend on gaming and entertainment.

The implication for retailers and brands is that health and wellness will be top of mind for consumers this holiday. What is more,  messaging and promotions related to self-care products are likely to resonate with shoppers across age groups.

We’ve reported that 68% of Gen Zers would choose a career in gaming over becoming a lawyer, meanwhile 58% over being a medical worker.

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