Fintech & Ecommerce

Klarna enters Belgian market

Klarna aims to enhance the shopping experience in the country

Klarna Belgium

Klarna enters Belgian market. Source:

Klarna has officially launched in Belgium by introducing “Pay in 21 days”. This way, shoppers will be able to buy online and pay once they’ve received the goods.

The company has teamed up with merchants, including H&M, A.S. Adventure, and Omoda as its first step in the Belgian market.

In fact, the launch of ‘Pay in 21 days’ allows Belgians to purchase their goods from online stores and try them before paying the bill. This payment solution comes at no interest or fee when users pay on time.

Retail is changing at a rapid pace due to rising expectations from Belgian consumers. More than ever, consumers demand transparent and efficient shopping services that match their daily needs. We believe the future of retail is high tech powering high touch experiences, so regardless of how and when consumers want to shop and pay, we need to be there for them. That’s why we focus on unique shopping solutions that allow consumers to take control and shop on their own terms
Sebastian Siemiatkowski, CEO and co-founder of Klarna

We’ve reported that Klarna will launch a customer loyalty program called Vibe. The rollout of the program in the US is planned in June before being extended to Klarna’s other key markets of Germany, Australia, Sweden, and the UK within 2021.


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