Klarna makes shopping more social by launching new feature

Klarna offers a new solution for a unique shopping experience

Klarna Wish list

Klarna makes shopping more social by launching new feature. Source:

Klarna has launched followable Wish lists for shoppers that allow customers to create, share and follow these lists on the Klarna app.

Besides, users can follow and share Wish lists curated by brands, influencers, Klarna’s shopping experts to discover new products.

Klarna’s Wish list feature allows users to save and add products they want from any online store. What is more, shoppers can set up price-drop alerts for products and share their lists with close ones.

Klarna will further announce partnerships with popular influencers using the new feature to curate their favorite products via Wish lists.

With the launch of this feature, we’re making shopping inherently more social and giving retailers yet another way to connect and engage with shoppers, who are known to look to family, friends, and online sources for product recommendations. For our retailer community, Wish lists are creating an additional touchpoint where we can enable a deeper understanding of what consumers actually want from brands
David Sykes Head of US at Klarna

According to the report, shareable Wish lists help retailers build social and community engagement into the consumer experience. They also serve as a rich source of data that helps companies understand what shoppers want.

We’ve reported that Klarna has officially launched in Spain by introducing “Pay in 3” solution. It means that shoppers will be able to buy online and split their purchase into three equal payments with no added interest.


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