Science & Technology

UK supermarkets pilot virtual queuing solution

The test will show whether the technology helps customers stay safe, save time and shop conveniently

Sainsbury's virtual queue

UK supermarkets pilot virtual queuing solution. Source:

Sainsbury’s is trialing a virtual queuing system to eliminate the need to physically wait in line at the store.

The trial, which will run via the app ufirst, will be live at Sainsbury’s Uxbridge, Pimlico, Dome Roundabout in Watford, Leicester North, and Newham Royal Wharf stores.

Customers can download the app and join a virtual queue. They can then monitor their position in the queue from the comfort of their car, home, or local coffee shop. When they are at the front, they will be notified. If a customer doesn’t have a smartphone, colleagues can add the customer to the queue.

We’re always on the lookout for how we can make our customers’ lives easier using technology. We’re trialing a virtual queuing system that enables shoppers to hold their place in the queue using their smartphone and we will be listening closely to feedback from our customers and colleagues. We’re also rolling out SmartShop Mobile Pay to even more convenience stores, offering customers fast and contactless shopping that will help them get in and out of the store even quicker
Nigel Blunt, Director of eCommerce at Sainsbury’s

We’ve reported that the increased e-commerce competition, reduced foot traffic, and low consumer confidence, create the need to build digital capabilities among the retailers.


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