Fintech & Ecommerce

Visa to launch facial verification payments in the Middle East through new partnership

The goal of the partnership is to provide cardholders with new safe, secure, and innovative ways to pay


PopID, a consumer authentication service, and Visa have announced a partnership to collaborate on launching facial verification payment acceptance in the Middle East region.

The first operators to welcome PopPay, PopID’s facial biometric payment solution, in the market will be Costa Coffee, MMI, and grocery chain Géant, in addition to Cove Beach at Caesars Palace Dubai and Coca-Cola Arena Dubai, both of which belong to the portfolio of Dubai Holding, the diversified global investment company headquartered in Dubai, UAE.

In addition to select brick-and-mortar businesses of Dubai Holding adopting PopPay as a new way to accept payments, PopID has recently signed an agreement with Dubai Holding to soon establish a joint venture that will support the roll-out of PopPay in the CEE and MENA regions.

During the initial phase of the partnership, Dubai Holding will deploy PopPay at some of its assets across its leading destinations and attractions, which will be followed by the adoption of the payment technology across Dubai Holding’s wider ecosystem and through partners across CEE and MENA region.

Facial biometric payments are at the forefront of payments innovation, providing cardholders a fast, seamless and most importantly, secure way to authenticate and make a payment. From across our partner network, we've seen heightened interest in co-creating new facial and biometric payments moments. Through this partnership with PopPay, we are keen to help clients roll out biometric payment capabilities faster and with more success
Akshay Chopra, Head of Visa CEMEA Innovation & Design

We’ve reported that more than half of Zoomers do not have a bank account.


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