According to Juniper Research, the overall number of chatbot messaging apps accessed worldwide will rise from 3.5 billion in 2022 to 9.5 billion by 2026. Adoption of omnichannel retail strategies by e-commerce players and the accelerating integration of chatbots within messaging platforms will drive this 169% growth.
The data found that retail spend over chatbot messaging apps will account for more than 50% of global chatbot retail spend by 2026. The rapid development of messaging app functionalities is expected to attract high‑value online retailers to chatbot messaging apps over competing channels.
In addition, the report found that the total spend over chatbot messaging apps in China will surpass $21 billion by 2026, with applications such as WeChat providing a crucial framework for chatbots that is branded for each retailer.
This way, chatbots vendors outside of China should emulate this framework to drive further chatbot adoption by offering services, including payment capabilities, social media and rich media.