Brazilian fintech grows reach in Colombia through new partnerships

Global merchants can now access a variety of local payment methods from Colombia

Colombia

Brazilian fintech grows reach in Colombia through new partnerships. Source: unsplash.com

EBANX has integrated with Colombian digital wallet Nequi and the cash-based payment method Effecty. The company added these 2 options into its payment solutions suite for global merchants that sell cross-border to Colombia.

Both integrations are part of the EBANX Product Series 20, a payment expansion package in Latin America comprising over 50 new initiatives.

By integrating with EBANX, cross-border merchants can unlock a new customer base.

They will be able to offer Nequi and Efecty to their Colombian consumers along with local debit and credit cards, Pagos Seguros en Línea and Vía Baloto.

Colombians are quickly adopting digital wallets as a way of paying online purchases, especially now with the new purchasing behaviors that are being designed during the pandemic. And cash payments have always been essential to reaching Colombian consumers. Nequi and Efecty come to complement our array of solutions in the country. We are very happy to integrate these two important local payment methods because this means more access for Colombian consumers and for global brands wanting to seize Colombia's fast-growing market
Erika Daguani, B2B product director of EBANX

We’ve reported that EBANX announced the launch of a digital payment account with a physical and virtual Visa card for Brazilian consumers.

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