Science & Technology

Adobe Unveils AI Tools

Adobe has presented several artificial intelligence tools for its software.

Last Wednesday, September 13, the company announced the release of Firefly, a set of generating models of machine intelligence. These AI configurations are characterized by built-in integration into Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud. The presentation of this toolkit took place after six months of testing by the company.

Ely Greenfield, CTO for Digital Media at Adobe. liberation, said that the creators impressed the company with their participation and feedback on the beta version, inspiring the creation of generating capabilities of artificial intelligence, which, according to him, should be commercially secure and easily integrated into interfaces that receive approval from customers.

The company also announced that the cost of a number of its products will gradually increase. The monthly price increase will be from $2 to $5, depending on the product. The implementation of the company’s new commercial policy will begin in November.

The firm is ready to offer the creators credits for the use of generative functions of artificial intelligence. The message posted on the company’s blog contains information that the paid Creative Cloud, Firefly, and Express tariffs now provide for the monthly provision of quick-generation credits, which are similar to tokens and provide subscribers with the opportunity to transform text materials into graphic and vector content in Photoshop, Adobe Illustrator, Express and Firefly.

This year Adobe has expanded the scope of cooperation with IBM. The purpose of developing partnerships between these companies is to provide brands with assistance in creating content through the use of artificial intelligence tools. Also, as part of the expansion of cooperation, IBM Consulting offered a portfolio of Adobe consulting services. This solution aims to help firms navigate the complex landscape of machine intelligence, which needs to learn how to combine innovation, design, and technology to digitally rethink customer interaction.

As a result of the partnership between the two firms, Adobe corporate clients get access to IBM Consulting experts who help them use generative artificial intelligence models to solve problems related to the creative process and design.

Matt Candy, global managing partner of IBM iX Customer&Experience Transformation, IBM Consulting, says that there is currently an incredible dynamic of AI integration into the activities of many firms, as the number of brands, using generative machine intelligence to create a personalized and seamless customer experience, is growing.

Matt Wegner, Adobe’s vice president for global payments and risks, said in August during a conversation with media representatives that consumer behavior and preferences in this environment are changing very quickly, and those companies that do not match the pace of these changes lose their customers and revenue. This position largely corresponds to a kind of commercial belief, according to which ignoring advanced trends leads to collapse.

Serhii Mikhailov

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Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.