After the impressive results of Prime Day, Amazon decided to continue the sales events.
The e-commerce giant will host an exclusive event called Prime Big Deal Days in October for members of the Prime community. The relevant information is contained in a message that was published on the company’s blog last Tuesday, August 8.
The retail giant announced that Prime participants will be able to get acquainted with some of the company’s best offers this season in 19 countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Italy, Luxembourg, Germany, the Netherlands, Poland, Portugal, Spain, Sweden, the United States, UK, Japan, and Singapore. What offers for buyers will be presented in this format, the company did not say.
The firm has not yet announced the exact date of the Prime Big Deal Days. More information will be provided as the event approaches.
In October 2022, Amazon debuted Prime Early Access, an event that is a two-day sale. The company called this event the earliest holiday shopping event in history. Several tens of millions of Prime members became participants in the sale. Within the framework of this event, more than 100 million products were sold.
The announcement of Prime Big Deal Days came less than a month after Amazon Prime Day, a large-scale event dedicated to sales for small businesses. Third-party sellers have sold more than 375 million products. This figure exceeds the volume of Amazon’s own retail business.
Claire O’Donnell, director of the company for expanding the opportunities of sales partners, communities, and trust, says that buyers, especially representatives of the youth audience, want to make purchases according to their values. According to him, this category of consumers gives preference to acquisitions in small volumes and for this reason is interested in supporting small businesses.
Amazon last week reported quarterly earnings. This indicator in the segment of third-party sellers increased by 18.1% year-on-year, reaching $32.3 billion. The volume of sales in physical stores amounted to $5 billion. This indicator showed an increase of 6% year-on-year.
The company’s chief financial officer, Brian Olsavsky, said during a conference call with analysts that customers are currently looking for benefits in their purchases.
Amazon CEO Andy Jassy announced progress in moving the chain of stores for the delivery of goods from a single network in the United States to eight separate regions that serve small areas.
