Media reports that Apple has begun preparations to launch sales of the Vision Pro mixed-reality headset outside the United States.
For the mentioned technology giant based in Cupertino, California, the appearance of the specified products in new markets will be something like a test. In this case, the company will be able to check to what extent consumers need its $3,499 mixed-reality headset.
The media, citing insiders who are aware of the technology giant’s intentions, report that Apple is currently conducting training sessions attended by hundreds of employees of its international stores. The relevant training sessions are held in Cupertino. In this case, the goal is to learn store employees how to demonstrate the capabilities of a mixed-reality headset to customers. Insiders used the right of anonymity, noting that the training sessions belong to the category of private events, which Apple decided not to publicly disclose.
Vision Pro, combining a virtual dimension and a traditional configuration of objective reality within a single digital platform, is the largest fundamentally new product of the technology giant in recent years. Also, this headset was the beginning of what Apple CEO Tim Cook called the era of spatial computing.
At the same time, Vision Pro belongs to the category of so-called niche products. Probably, the high level of cost and the lack of compelling apps have become barriers to the mixed-reality headset’s path to mass popularity.
The launch of Vision Pro sales outside the United States could potentially be a factor in improving the financial result of this technology giant product. At the same time, in this case, the probability of implementing a positive scenario in a commercial context is not a maximum, since the cost of a mixed-reality headset for European buyers is also likely to be too high, although not excessive. In addition, there will remain the problem of apps for Vision Pro, which the geography of sales does not affect.
Insiders report that the tech giant will launch sales of a mixed-reality headset outside the United States after the Worldwide Developers Conference, which is scheduled for early June.
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