Fintech & Ecommerce

Malaysia Airlines Partners Google to Harness AI and Digitize Commercial Operations

Malaysia Airlines aims to strengthen its commercial operations, streamline backend processes, and provide tailored experiences to travellers with the help of AI and payment technology delivered by Google.

Malaysia Airlines Partners Google to Harness AI and Digitize Commercial Operations

Malaysia Airlines unveiled a tech-driven collaboration with Google to digitise its commercial operations and stimulate growth in key markets.

The travel company intends to leverage Google Pay, Google Flights, and the tech giant’s AI-powered marketing solutions, to create an ecosystem that prioritizes seamless customer experience.

Google Flights is a search and comparison engine for flight data. It helps customers find and book round-trip, one-way, and multi-city tickets filtered by destination, cabin class, airlines, and number of stops. Besides, one can track ticket prices here, and use an interactive calendar and price graph to find the best fares.

The popular mobile payment solution Google Pay has recently introduced a travel-focused feature enabling travellers to get their money back in case the flight ticket price drops after their booking.

In addition, the airline plans to use Google’s AI-powered Performance Max to fuel its growth and marketing channels, ahead of a substantial network expansion planned for this year.

The Performance Max tool targets companies looking to establish a large online footprint across various Google channels. It allows advertisers to access all of their Google Ads inventory on various Google platforms, including YouTube, Display Network, Search, Shopping, Discover, Gmail, and Maps from a single campaign. It is expected to enable Malaysia Airlines to optimise its marketing campaigns, ensuring increased reach, relevance, and ROI.

“We are excited to embark on this transformative commercial journey with Google to strengthen our reach and capability by tapping into international markets. As the national flag carrier, we are deeply committed to driving the growth of tourism and fostering economic development in our country. By harnessing the power of Google’s technology innovation and expertise, we are confident that we can unlock new opportunities, elevate the travel experience, and strengthen Malaysia’s position as a leading tourism hub in the region, aligning with the Government’s vision for Visit Malaysia Year 2026 (VMY2026).”

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group

Farhan Qureshi, Google Malaysia, Pakistan & Frontier Markets Managing Director, also noted that Malaysia’s tourism sector was poised for significant growth, so Google’s capabilities would help Malaysia Airlines to capitalise on this opportunity.

Nina Bobro

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Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.