Spreedly, the US-based payments orchestration platform, is deepening its reach in Latin America by enabling e-commerce merchants worldwide to tap into Brazil booming digital economy through Pix, the country’s instant payments system that has redefined online commerce, now supporting Brazil’s payment innovations, Pix Automático and NuPay, through a partnership with Latin-American fintech player EBANX.
The company announced an expanded partnership with EBANX, allowing global merchants using Spreedly’s platform to accept Pix payments through more local popular services — a critical step given Brazil’s booming e-commerce market, projected to reach $378 billion by the end of the year, and being one of the largest e-commerce markets in the world.
Furthermore, Spreedly and EBANX have enabled merchants to tap into Pix Automático, an innovative payment solution developed by the Central Bank of Brazil to streamline and automate Merchant Initiated Transactions using Pix, and NuPay, a payment method developed by Nubank, via a single integration, removing the need for multiple builds or provider lock-in.
With this newest integration, Spreedly now provides coverage (via EBANX) for nearly 100 % of payment methods used in Brazilian e-commerce: credit & debit cards, Pix single-transactions, MercadoPago e-wallets, and Boleto Bancário cash-based methods.
In the last few years, Brazil’s payments ecosystem has rapidly evolved. Pix was launched in late 2020 and, since then, has grown to cover huge volumes, offering 24/7 real-time settlement and very low fees. In 2024 alone, Pix processed $5.3 trillion (BRL 26.4 trillion) and is projected to surpass credit cards for online payments in 2025. Pix Automático alone is projected to reach more than $30 billion in its first two years. Moreover, recently enriched with the BNPL Pix Parcelado option, Brazil’s local payment network is expected to become even more accessible and convenient for online shoppers.
Today, over 90 % of Brazilian adults use Pix, while around 60 million consumers in the country do not hold credit cards, so merchants relying solely on international payment rails and ignoring local payment systems in the Latin American payment market risk significantly limiting their potential customer reach.
Spreedly and EBANX first announced their cooperation in April, to help international firms gain access to local payment options in Latin America.
