55.8% of UK shoppers participated in Black Friday sales in 2019, creating a heavily promotional retail environment
A number of retailers reporting strong performance during the Black Friday period weren’t able to boost sales growth over the Christmas trading period, GlobalData says.
As long as 45.1% of Black Friday shoppers delayed buying items until the event, many retailers reported impressive trading over the period. For example, Boohoo recorded impressive growth over the Black Friday weekend, due to its frequent heavy promotional tactics during the year. Black Friday period boosted sales of John Lewis & Partners by 10%. At the same time, Mountain Warehouse recorded its biggest sales day on Black Friday itself.
Due to Black Friday’s advantageous offers, customers got an opportunity to save money on buying Christmas presents.