The Free, Organic Myth: What Fintech and E-Commerce Marketers Keep Getting Wrong About Acquisition Costs
There is a belief embedded in fintech and e-commerce marketing culture that organic traffic is essentially free. It shows up in startup pitch decks, payments company growth plans, and e-commerce platform go-to-market strategies. The logic seems airtight: search engine optimization (SEO), social media, fintech community forums, and content marketing cost nothing to place, ergo they […]