Digital Commerce Split: Older Consumers Dominate U.S. Online Spending While Emerging Markets Are Driven by Younger Buyers
New data from EBANX and World Data Lab highlights a clear divide in global e-commerce demographics, with the United States showing a mature, older consumer base, while emerging markets are led by younger shoppers under 30. The findings point to contrasting growth patterns in digital payments, consumer spending, and online retail adoption across regions.