Amazon’s hair salon will offer its customers AR experience

Amazon Salon will initially be open to Amazon employees only before it opens to bookings for the general public in the coming weeks

Amazon Salon

Amazon’s first hair salon will offer its customers AR experience. Source:

Amazon has announced the launch of Amazon Salon, a new salon where customers can receive hair care and styling services. Set over 2 floors and more than 1,500 sq. ft. on Brushfield Street in London’s Spitalfields, Amazon Salon will trial augmented reality (AR) hair consultations to point-and-learn technology.

At Amazon Salon, customers will be able to experiment with different virtual hair colors using AR technology and experience entertainment on Fire tablets at each styling station.

The salon will also test new point-and-learn technology, where customers can point at the product they are interested in on a display shelf and the relevant information, including brand videos and educational content, will appear on a display screen.

To order the products, customers can scan the relevant QR code on the shelf to visit the product detail page on and purchase, with delivery direct to their home.

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