Klarna introduced a new all-in-one app

Klarna claims its app will fundamentally change the end-to-end shopping experience, placing consumers firmly in control with an app that meets their real needs


Klarna has revealed its new all-in-one shopping app across Klarna markets.

From now on, consumers can shop at all online stores through the app, explore exclusive deals and personalised shopping collections, save items and unlock price drop notifications, view items’ delivery tracking, manage payments and returns, etc.

With Klarna’s interest-free shopping feature consumers can now use Klarna’s payment methods at all online shops, regardless of whether they are directly partnered with Klarna or not.

According to the press release, the app has been tested in a few markets for some time, including the UK, but is now being launched in 10 new markets.

Additional features will soon become available that will further bridge the gap between shopping and payments. This includes a collective loyalty card space, additional money-saving tools, social features such as live shopping events and product data that will make price history, reviews, and store availability visible; and much more. Klarna will also enable third-party integrations going forward to provide even more solutions and services that will make Klarna the ultimate shopping browser of the future.

Today people seek simplicity that solves for their specific needs in one place and enables a range of activities across their shopping journey. Switching between apps is something we as consumers find more and more frustrating. Today we are announcing a major milestone on our journey to helping people save time and money and giving them more control over their finances. With the introduction of our new app, Klarna becomes an end-to-end shopping service that caters to many needs - from inspiration and discovery to seamless post-purchase experiences. Meanwhile, we’ve made transparent and flexible payments a possibility everywhere because we believe no one should ever have to pay credit card fees or high-interest rates
Sebastian Siemiatkowski, CEO of Klarna

The new Klarna app is available in the US, UK, Australia, New Zealand, Germany, Austria, Spain, Netherlands, Belgium, Sweden, Finland, Norway, Denmark, Poland and France.

We’ve reported that Klarna acquires a Swedish price comparison company.


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