Apple’s stock is drawing renewed attention after analysts at Morgan Stanley pointed to strong long-term upside tied to upcoming product cycles, including the potential launch of a foldable iPhone and sustained demand for future flagship devices like the iPhone 17 Pro Max.
In a recent note, Morgan Stanley highlighted that a foldable iPhone could unlock a significant new upgrade cycle for Apple, with estimates suggesting the device alone could generate tens of billions in revenue. The firm’s outlook reflects growing confidence that Apple’s next wave of hardware innovation may drive a fresh surge in consumer interest and replacement demand.
Namely, Morgan Stanley analyst Erik Woodring estimates Apple could generate $40 billion to $60 billion in revenue from a foldable iPhone over the next 18 months. Globally, 27% of iPhone users expressed strong interest in a foldable iPhone. In China, the interest in this model rises to 40%. Analysts also believe the launch could double the foldable phone market by fiscal 2027.
At the same time, expectations remain high for the iPhone 17 Pro Max, which is anticipated to build on Apple’s premium segment strength. Analysts suggest that continued enhancements in performance, camera capabilities, and AI-driven features could help sustain strong demand among high-end users, reinforcing Apple’s position in the premium smartphone market.
Morgan Stanley’s analysis often closely watched by investors also underscores the importance of Apple’s ecosystem in supporting long-term growth. Services, wearables, and hardware integration continue to play a key role in maintaining user loyalty, while new form factors could further expand Apple’s addressable market.
Market reaction has reflected this optimism, with investors weighing the potential impact of future product innovation against broader macroeconomic conditions. As anticipation builds around Apple’s product roadmap, attention is now turning to how upcoming releases, including the iPhone 17 Pro Max and potential foldable devices, will influence both consumer demand and long-term revenue growth.
For now, Morgan Stanley’s outlook reinforces a key narrative: Apple’s next generation of products could be a defining factor in its continued market performance.
