Amazon, OpenAI, and Natural Chase Different Cuts of Agentic Checkout
Autonomous checkout has moved from demo to disputed business model within a single year. Amazon’s Rufus-powered “Buy for Me” now completes purchases on external retailer sites on a shopper’s behalf. OpenAI tried a native 4% checkout fee inside ChatGPT and pulled it after six months. A new startup, Natural, has raised $30 million to build […]